“Design is design is not design”
This year marks the 4th Gwangju Design Biennale in Gwangju, South Korea; it is the largest design exposition in the world.
The theme this year is a variation on “the way that is the way is not always the way,” the opening line of Lao Tzu’s Tao Te Ching. “Design is design is not design” asks people to look at design with a new vision, to ask where design can be applied to modern inventions. Where do creativity and vision overlap? When is design used to create bias or exclusion? “Its emphasis is laid on understanding the trends of domestic and international design and cultural phenomena and expanding publicity.”1 With this in mind all of the design fields represented are not be separated from each other and labeled but rather merged into a larger aesthetic display.
Celestis has Brendan McGetrick to thank for being present at this exceptional event. Mr. McGetrick is a curator for the UnNamed themed section which explores “the ways in which design alters perceptions, reinvents, and reveals hidden truths.”2 Fields of focus include virtual communication, bioengineering, permaculture and more. Celestis has been incorporated into an afterlife design section and our service video plays on a large screen.
Celestis certainly does alter perceptions and expectations about a funeral. The memorial spaceflight service for cremated remains has been called everything from fantastic, amazing, fulfilling, to creepy and strange. However you might choose to view the service, our goal here is to fulfill a dream, a desire, to provide for both the participant and the family. In the greater funeral world industry, it’s still a young service and we are honored to be a part of such a large honoring of design.
The event runs September 2 through October 23.
NOTES:
1 – http://gb.or.kr/?mid=sub_eng&mode=01&sub=01
2 – http://www.scribd.com/doc/59274182/UNNAMED-DESIGN-Proposals-for-the-2011-Gwangju-Biennale

















Our British Master Distributor
“Over the last six years Celestis has been fortunate to develop a strong, working relationship with Mr. Fergus Jamieson. We are thrilled to work with Mr. Jamieson and our cooperation with his company over the years has always been very professional and prompt,” says Chris Chol, Director of Client Services. “We appreciate the dedication and efforts that Mr. Jamieson has devoted to offering Memorial Spaceflights to his clients. It is truly inspiring to work with him to bring the dream of spaceflight one step closer to reality to our families in the UK, and contribute together to our future in space exploration.”
Mr. Jamieson said, “We at Heavens Above Fireworks were really pleased to be appointed the UK’s Master Distributor for Celestis. Although we primarily disperse cremated remains in spectacular Memorial fireworks displays, the opportunity to extend our product offering to real rockets was just too good to miss for us and our clients. We find working with Celestis a delight: The team is always charming and they liaise well with our clients.”
Heavens Above Fireworks offers customers fireworks displays that incorporate cremation ashes. Their goal is to create a happier memorable event rather than a traditional funeral memorial. Firework displays often happen several weeks or even months after the traditional funeral ceremony, after the initial grieving period, and offer the family a chance to come together to truly celebrate the life of their loved one.
Mr. Jamieson has worked hard to be the first and foremost company to offer scattering ashes by fireworks. He and those at his company are dedicated to bringing each family they work with a sense of respect for their and their loved one’s wishes. One of their clients called it “the icing on the cake.” The website says it best: “A happier way to say goodbye.”
Having such an excellent distributor in the UK helps Celestis reach a wider audience who might not have otherwise heard of us. It also allows clients in the UK to have a British contact who can address questions and concerns during the decision making process. Mr. Jamieson has also been so kind as to prominently feature Celestis on his own website.